Balandin Agency Angle Engine
BRIEF TEMPLATE
1
OFFER DESCRIPTION required
  • Product — name, type, format (course, SaaS, service...)
  • Positioning — how the landing page frames it
  • Mechanism — how the product explains its solution
  • Key promise — main outcome for the customer
2
ICP (TARGET AUDIENCE) required
  • Demographics — gender, age, geo, income
  • Pain points — what hurts, what frustrates
  • Emotional state — how they feel when entering funnel
  • What they tried — failed solutions before you
  • Trigger conditions — specific problems by category
3
REVENUE & PRICING required
  • Products & prices — full list with prices
  • Revenue distribution — what actually makes money
  • Conversion metrics — CR, ROMI, CPL, cycle
4
WEBSITE & LINKS required
  • Main landing — URL of the page being advertised
  • Alt pages — other funnels, segment pages
5
ADDITIONAL CONTEXT optional
  • Expert / brand — face of product, credentials
  • Social proof — reviews, case studies, numbers
  • Competitors — who they are (won't be in ads)
  • Current traffic — channels, budgets, what works
6
SEGMENTS & HOOKS optional
  • Audience segments — with specific hooks per segment
  • Hook formulas — patterns that worked before
  • Best creatives — what worked and why
7
RESTRICTIONS optional
  • Cannot say — guarantees, before/after, diagnoses...
  • Can say — first-person stories, questions, soft language
Drop files here or click to upload (PDF, images, text — max 20MB each)